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Can you believe it’s almost JULY already? Where does the time (especially during summer) go?!
It’s been a while since I put out a new blog post, so I thought it was about time to do a catch up
and share what I’ve been up to!
As most of you may know, my business has transitioned from Fierce & Beautiful Wellness with
Lucie Mitchell, to Lucie Mitchell Co. as I’ve shifted from a focus on health and wellness, to
supporting my CEO soul sisters and fellow female business owners! Over recent months, I have
been taking active steps to follow three of my true passions – working with motivated,
captivating entrepreneurial women, elevating businesses with brand strategy, and sharing the
power of media for marketing.
Combining these passions has been an extremely natural transition for me, as I have led LifeFLip
Media beside my husband for years. Creating a female focused PR agency couldn’t be a more
perfect fit for me, and for us. It truly seems odd that the idea didn’t come to me sooner – it
simply feels SO right!
With that said, I have been getting a lot of inquiries from business owners regarding how to
create strategic branding, as well as gaining exposure to a wider audience. The key to
expanding your business is winning the hearts and minds of your ideal customers by first,
catching their attention, and then showcasing the value of your distinctive offerings. My goal as
a Public Relations and Business Strategist is to create the perfect pitch and presentation for
your ideal collaboration, so you can kick back and stick to doing what you love.
Here are four ways I can serve your business in the upcoming months:
Do you want to wake up in the morning looking forward to the day ahead? Are you confident in
what you do and why you do it? Is the vision you have for your life and business crystal clear?
If you’re in a period of transition or uncertainty, a 90-minute Guidance Session will take you
from questioning to self-assured. I know how challenging it can be to make shifts in our lives.
With me by your side, we'll carry out a step-by-step, spring cleaning, of your life so you can live
the joyful, passionate life you deserve to be living.
Mentorship is one of the most incredible ways to scale your business and your life. By investing
in the knowledge and perspective that could absolutely give you the pivot you have been
looking for, you could be changing not only the rest of your life, but your legacy.
While working with me, I allow a free-flowing space that is safe, open, and productive. My goal
for you is to feel 100% confident in the decisions you make in and around your business.
Public Relations Services
Is business feeling a little stagnant lately? Do you sometimes question whether you are
reaching the right people with your current branding and marketing strategy? Does your brand
speak directly to your ideal client?
Each of our carefully curated PR Packages include a brand review and strategy session to be
sure you are READY for the exposure (and potential clients) to come.
Here is what you can expect from our process:
We work with you to define your brand strategy. Who are you? What are your values? What is
your mission? What do you want to shout to the world?
Our excellent in-house team of brand strategists and writers develops carefully-crafted content
that communicates your exact message for the masses.
We activate the campaign by promoting your work to the press. This activation includes online,
print, and broadcast media. We focus on specific story angles - tailored to you and your needs -
and target your specific audience. By doing it this way, we make sure that consumers in your
precise niche are in the know about your fantastic work.
Article Publication Placement
A well written article can help raise awareness, establish reputation, and gain credibility for
your business. It’s different than running ads because it’s written and published on a third-party
platform. It shows that your business is not only relevant, but furthermore positions you as an
authority in your area. An article will boost your general presence online, and supports your
search engine optimization (SEO). When someone searches your name or company name
online, more hits are always a good thing for you. More content for your brand online =
increased visibility and searchability.
Even if you’re the type of person to feel stage fright, you should embrace any television
opportunity, because it’s great exposure for your business in front of a wide audience.
Being interviewed or hosted on television positions you as a person of authority in your field
and brand category. It allows you the ability to speak on behalf of your company while
demonstrating your knowledge and expertise. Which is what sets apart this kind of exposure
from digital or print articles, where you and your business are being spoken for by a third party.
There is a benefit and place for both; however, the more your audience sees your face and
hears your voice, the more familiarity they feel with you. Ensuring you’ll be top of mind when
the services you provide are needed.
Podcast Placement (Our newest exciting service!!)
How many podcasts are you subscribed to? How many episodes do you listen to in a week? If
your answer is none… you might be the only one. I’m not sure about you, but everyone I know
AND their grandmas have a least one or two podcasts they love. Why? In my opinion, it’s
because there is such variety. There is something for everyone. Want to get your news from a
reliable source? Podcast. Want to learn something about… anything? Podcast. Have a super
niche subject you want to deep dive? Podcast. Anyone can start one. It’s open to whoever has
something they’d like to talk about.
Due to its niche nature, it’s simple to FIND and reach your target audience. The audience of any
given podcast is made up of mostly like-minded loyal listeners. Providing you the opportunity to
gain exposure to exactly the audience you want.
Many podcast hosts are always looking for more content and relevant people to interview for
their show, and the content is there permanently. Episodes remain on the platform for eternity,
as far as we know. Plus, similarly to television and radio personalities, people know and trust
their favorite podcast hosts.
NOW is the Time
So, that’s what we’ve been up to! Taking names and cashing checks… and putting our clients’
businesses in the position to do so as well. But don’t just take my word for it… check out the
recent placements we’ve gotten for our clients! But hey, maybe you’re not prepared yet… and
that’s okay. We’ll be here when you are ready to level the f*ck up with us!