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I started my podcast just over one year ago now, and let me tell you it was one of my best business decisions yet! Fiercely Bold with Lucie Mitchell was something I dreamed of creating for 5 years – once I began hitting record, the only regret I had was that I didn’t start sooner!
So, if you’re like me and you’ve been asking yourself if you should start a podcast for too long, the answer is YES… do the damn thing! Podcasting is undeniably one of the best ways to develop and grow brand awareness, tell your story, foster relationships, increase your confidence, and position yourself as an authority in your field. There are over 464 million podcast listeners worldwide as of last month, and that number is only growing. Your target audience is out there listening. You and your business need to get in on that opportunity!
Allows the Opportunity to Tell Your Story
If you follow me on social media, or see any of my content, you know I’m all about telling your story… getting vulnerable and being authentic. When you visit my website or social media, you’ll notice I share all about how I got where I currently am, how and why I began serving women in business the way that I do. I’m an open book, ya’ll! But no website copy or photo caption can convey who I am better than hearing it in my own voice – for that you have to listen to my podcast!
People are curious! The average customer desires to know someone before trusting them with their hard-earned cash for products or services. Podcasting provides a perfect opportunity to be real, raw, and share your message. With no camera in your face, you’ll feel much more empowered to share your heart, knowledge, and experience while being your most authentic self.
Cultivates a More Meaningful Relationship with Your Audience
As I mentioned above, if someone is following you – seeing your posts, reading your blog, subscribing to newsletters, watching your videos - they likely want to know you more. Podcasting opens up the doors to your life, wisdom, and experience that creates a much more meaningful relationship than “that lady I see on IG.” Speaking to your audience in this way allows them to feel they are peering behind the curtain of who you are.
Hearing your voice instills a feeling of closeness that other platforms cannot. As you provide real life experiences, education on topics related to your field, and recommendations, you position yourself as a trusted source. Meaning they are more likely to seek you out when they are looking for information, education, and yes, even products and services related to the subject(s) you speak on.
Boosts Your Confidence in Talking about Your Expertise
Listen, I know and you know that you KNOW your sh*t when it comes to that thing you do. You’re an expert in your field, and you have tonsss of knowledge and experience to offer. However, it’s common to get that deer-in-the-headlights feeling when you’re put on the spot. What better way to gain experience talking about your area of genius than in the privacy of your own home (car, office, closet, whatever), with the comfort of knowing you can start over or redo however many times it takes until it’s perfect?
Builds Brand Authority
Along with your ability to gain experience and confidence speaking on the topics of your profession, you get to publish those carefully crafted messages to boost your brand authority. As you publish more episodes and begin to build an audience, more people will look to you as a credible source for information on the areas you speak on.
It’s Easy & FREE
You can start a podcast today for exactly 0 dollars and 0 cents. Sure, there are fancy microphones and equipment; but, none of that is necessary, especially right out the gate. If you have a smart phone and access to the internet and Google, you already have what it takes to start a podcast for free!
Listen, we both know you have lots to say about what you do. You could sing it from the rooftops. Don’t doubt for one minute that the unique knowledge and experience you have is valuable as hell, and there are people who would love nothing more than to hear from you. And hey, if you’re uncomfortable being on camera – this is absolutely the answer for you.
What Are Your Next Steps?
Curious to learn more about podcasting and how to more strategically put your business on the map? I’d love to help you elevate your branding and create a strategy for massive success! My goal as a business strategist is to create an elevating space for wealth-driven women, and helping them achieve what they only thought dreams were made of. There is a reason you are here, babe. Check out my business strategy opportunities, and let’s level up together!
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