I started my podcast just over one year ago now, and let me tell you it was one of my best business decisions yet! Fiercely Bold with Lucie Mitchell was something I dreamed of creating for 5 years – once I began hitting record, the only regret I had was that I didn’t start sooner!

So, if you’re like me and you’ve been asking yourself if you should start a podcast for too long, the answer is YES… do the damn thing! Podcasting is undeniably one of the best ways to develop and grow brand awareness, tell your story, foster relationships, increase your confidence, and position yourself as an authority in your field. There are over 464 million podcast listeners worldwide as of last month, and that number is only growing. Your target audience is out there listening. You and your business need to get in on that opportunity! 

Allows the Opportunity to Tell Your Story

If you follow me on social media, or see any of my content, you know I’m all about telling your story… getting vulnerable and being authentic. When you visit my website or social media, you’ll notice I share all about how I got where I currently am, how and why I began serving women in business the way that I do. I’m an open book, ya’ll! But no website copy or photo caption can convey who I am better than hearing it in my own voice – for that you have to listen to my podcast!

People are curious! The average customer desires to know someone before trusting them with their hard-earned cash for products or services. Podcasting provides a perfect opportunity to be real, raw, and share your message. With no camera in your face, you’ll feel much more empowered to share your heart, knowledge, and experience while being your most authentic self.

Cultivates a More Meaningful Relationship with Your Audience

As I mentioned above, if someone is following you – seeing your posts, reading your blog, subscribing to newsletters, watching your videos - they likely want to know you more. Podcasting opens up the doors to your life, wisdom, and experience that creates a much more meaningful relationship than “that lady I see on IG.” Speaking to your audience in this way allows them to feel they are peering behind the curtain of who you are.

Hearing your voice instills a feeling of closeness that other platforms cannot. As you provide real life experiences, education on topics related to your field, and recommendations, you position yourself as a trusted source. Meaning they are more likely to seek you out when they are looking for information, education, and yes, even products and services related to the subject(s) you speak on.

Boosts Your Confidence in Talking about Your Expertise

Listen, I know and you know that you KNOW your sh*t when it comes to that thing you do. You’re an expert in your field, and you have tonsss of knowledge and experience to offer. However, it’s common to get that deer-in-the-headlights feeling when you’re put on the spot. What better way to gain experience talking about your area of genius than in the privacy of your own home (car, office, closet, whatever), with the comfort of knowing you can start over or redo however many times it takes until it’s perfect?

Builds Brand Authority

Along with your ability to gain experience and confidence speaking on the topics of your profession, you get to publish those carefully crafted messages to boost your brand authority. As you publish more episodes and begin to build an audience, more people will look to you as a credible source for information on the areas you speak on.

It’s Easy & FREE

You can start a podcast today for exactly 0 dollars and 0 cents. Sure, there are fancy microphones and equipment; but, none of that is necessary, especially right out the gate. If you have a smart phone and access to the internet and Google, you already have what it takes to start a podcast for free!

Listen, we both know you have lots to say about what you do. You could sing it from the rooftops. Don’t doubt for one minute that the unique knowledge and experience you have is valuable as hell, and there are people who would love nothing more than to hear from you. And hey, if you’re uncomfortable being on camera – this is absolutely the answer for you.

What Are Your Next Steps?

Curious to learn more about podcasting and how to more strategically put your business on the map? I’d love to help you elevate your branding and create a strategy for massive success! My goal as a business strategist is to create an elevating space for wealth-driven women, and helping them achieve what they only thought dreams were made of. There is a reason you are here, babe. Check out my business strategy opportunities, and let’s level up together!

Xoxo,
Lucie Mitchell,CTLC
Business Success Coach & PR Agency
Lucie Mitchell & Company




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Stay up to date with my latest! Simply type FAB to 254-457-5533! 
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A Brief History
It’s almost St. Paddy’s Day, me lucky charm! Summon the luck o’ the Irish by learning o’ bit about its origin, and you may even discover a new tradition to try at the end! The celebration of Irish heritage that we now know today has changed a lot since its earliest beginnings. It started as a religious holiday to celebrate Saint Patrick, the patron saint of Ireland, who died on March 17 th in the fifth century. Annually, on the day of his death; which lands in the middle of Lent, the Irish would attend church, then celebrate afterward with feasting, drinking, and dancing - setting aside the rules of Lent for the day. However, it began as more of a church-centered family celebration. Not the kind of partying and debauchery that we now know and love!

Interesting Facts

• The first St. Patrick’s Day parade was held in the USA, not Ireland. There are now more than 100 country-wide.
• Legend has it that shamrock symbolism was tied to the holiday due to the namesake
• Saint’s use of an Irish clover to explain the Holy Trinity (Father, Son and Holy Spirit).
• The original color of St. Patrick’s Day was not BLUE, not green.
• “Lobaircin,” the original Irish name for leprechaun, is translated to mean “small-bodied fellow.”
• The original celebratory meal was bacon and cabbage. Corned beef was an adaption by Irish immigrants in America in an attempt to save money.
• Until the 1970’s, it was illegal for pubs in Ireland to remain open on St. Patrick’s Day.
• The tradition of dying the Chicago River green began in 1962.
• It’s estimated that 13 million pints of Guinness will be consumed worldwide on St. Paddy’s Day.

Unique Traditions
Everyone has heard of drinking green beer, attending a parade, wearing green, and eating corned beef (or bacon) and cabbage. We know that we must pinch anyone silly enough not to wear green, and to watch out for leprechaun pranks. Here are a few more (maybe new) ideas for your St. Paddy’s Day celebrations:

1. Drowning the Shamrock
Get your luck by drowning the shamrock! Finish your night by drowning a shamrock in a glass of whiskey (or drink of your choice). Toast to the patron saint, down the drink, then toss the plant over your left shoulder.

2. Wear Blue
Get back to the traditional roots by donning blue instead of green! St. Patrick himself is said to have worn blue, thought to pay homage to the original Irish coat of arms. But be warned, you might get pinched!

3. Stay Sober
Honor the original celebration by staying dry on March 17th. Then again, unless you don’t drink at all ever… what fun is that, really?

4. Take the Day Off
Did you know in Ireland, St Patrick’s Day is a national bank holiday? Meaning most businesses and places of work are closed. Except of course, the pubs and restaurants that were once forced to close in recognition of this day.

In essence, if you want to celebrate a more authentic St. Paddy’s Day, take a vacation day, grab yourself a blue beer and some bacon, and for God’s sake – get your sinner a** to church! ;)

Xoxo,
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company

Follow me here
Stay up to date with my latest! Simply type FAB to 254-457-5533! 
Check out my latest Podcast Episode!