Spring is here, and if you’re anything like me, that means it’s time for a little closet refresh. It’s time to greet the new season with confidence - making sure you’re showing up for yourself and the world as the self-assured, sexy badass that you are!

How you present yourself not only affects how others perceive you, but also how you feel about yourself, which in turn impacts your confidence. Wearing clothes that make you feel comfortable, confident, and attractive can boost your self-esteem and make you feel good about yourself. Prioritizing your outward appearance isn’t materialistic, it is an investment in your mindset, self-confidence, and putting your best foot forward.

This time of year is the perfect time to experiment with colors, patterns, and cuts to find your personal style. Embrace your femininity. Discover what flatters your body type and makes you feel sexy, gorgeous, and ready to take on whatever the upcoming season brings with your head held high!

I can’t speak to your personal body style, personal style, or lifestyle (which all should be accounted for with your spring fashion choices); however, I do have some recommendations for an updated spring wardrobe regardless of those things. Here are some suggestions and recent finds I’m loving:

Hat
I highly recommend getting yourself a hat that fits your style for the upcoming seasons. Ideal for days when you’re running short on time, or don’t have time to wash or perfect your hair. Just throw on a hat, maybe some earrings, and you’re ready to head out the door with a cute and sporty look. And, it’s not just an accessory, it’s functional. On these bright spring and summer days, a hat is great to keep your eyes shielded and protect your skin from sun damage. By 2023, we’ve definitely learned that we can’t be squinting and sunbathing without protection if we’re going to maintain our youthful skin ;) . If you’re looking for a hat that’s cute, functional, and matches most outfits, here’s one I love!

Matching Activewear Set
Gift yourself with extra motivation to move your body and get your daily endorphins! Activewear sets are sure to boost your confidence and have you prepared for a great workout and/or busy day. You’ll feel comfy, yet look put together. Practical and sure to have you feeling yourself! Here’s one I’ve had my eye on lately. I’ve been obsessed with ZYIA for years due to the style, options, and unbelievable comfort! But THAT COLOR on this set… take my money!

Statement Earrings
Such a fun and easy way to add style and accessorize on any given day. When I tell you I am obsessed… my collection is growing by the day. With some cute statement earrings, you’ll instantly feel more put together. They can add a little something to a simple outfit, and add that “wow factor” when you’re dressed up. Here is a pair I can’t recommend more – lightweight, super affordable, great quality, and so gorgeous! Put these on and you’ll carry yourself with your chin held high all day! 

Spring Dress
I mean… DUH, right? It’s spring – a spring dress (or 3, 4, 5+…) is an absolute staple. Talk about embracing your femininity with something flowy or pumping up the sexy with something tight and curve-hugging. A spring dress can be dressed up or down. Helps you to stay cool in the heat and feel beautiful, feminine, and confident AF. If you’re looking for options, go no further than this shop! If you haven’t shopped with them yet, you’re seriously missing out – don’t wait any longer!

So, that’s what I’ve got! What do you think? Are you ready to take on spring now? If you’re a business owner, I know you need new headshots (pssst.. when’s the last time you got new headshots or reassessed your branding??) – get yourself an on-brand spring dress, a pair of statement earrings and get that shoot scheduled!

Xoxo,
Lucie Mitchell
Business Success Coach & PR Agency
Lucie Mitchell & Company

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What does your brand say about you and your business?
How did you come up with your current branding?

Is your brand consistent?

These are all questions you should be asking yourself regularly; both, when you are building a new business from scratch and as your business grows and changes. Your brand is your first impression, your calling card, your reputation, and the way you represent yourself and your business to the world. To put it lightly… it matters.

Anyone who has followed me over the last year or two… hell, even longer than that, but especially over the last year, will have noticed that my brand has changed DRAMATICALLY… multiple times. There has been a reason and strategy for each and every change; but also, many of my previous brand designs were born from a place of misguidance and focusing on the wrong things. If I’m being honest, I have come to realize that my past business brands have failed to align who I am with the business I have built.

With that in mind, I’d like to save you some of the growing pains, mistakes, and hardships that I have been through. Don’t get me wrong, growing pains and mistakes are part of the process. Successful businesses change and stretch as they need to, but I’m going to share some truths I have learned about building a successful, authentic brand. My hope is that they empower you and save you a few misguided steps along the way.

Vulnerability is Empowerment

Your story is your superpower. I’ll say it again and again and again. Creating an authentic brand begins with embracing your authentic self and telling your story. And that includes showcasing yourself in your brand.

Your brand and messaging should reflect who you are, why you do what you do, and how you got here. You’ve probably heard of the “know like trust (KLT) factor” marketing concept. Basically, your goal through marketing is to gain your audience’s KLT. Well, people are more apt to like, trust, and want to get to know others who are relatable. Which is why vulnerability, though scary at first, is empowering when building your authentic business. It will help you to develop trust, demonstrate passion, and build credibility.

The Riches Are in the Niches

Many business owners, especially those who are just starting to build a customer base, desire to build a brand that speaks to everyone. They just want to sell and they don’t care to whom. What they don’t realize, however, is that a brand that speaks to everyone is a brand that truly speaks to no one, and definitely not an authentic brand. If this is you, your fear of pushing some people away is what’s stopping you from attracting your ideal customer. Read that again.

If you’re hesitant to really step into your authentic self and your authentic business, you’re missing out on your people. Get to know your target audience, their specific needs, struggles, preferences, and what motivates them. Determine who your people are, who you want to work with, and build your brand and messaging to speak directly to them without fear of “turning off” those who aren’t a good fit.

If you’re working through this, don’t feel bad. It took me a really long time to get to where I am today with a super authentic brand. You can hear more about my story to developing my fearless authentic brand on my Podcast Episode 44.

Intentionality is Key

Build your brand around what feels authentic to you AND what will resonate with your target audience. Once you get to know yourself, your brand, and your target audience, be intentional about staying on-brand. When people think of you, you want them to immediately picture your branding, who you are, and what you do. 

For example, I don’t want people to hear Lucie Mitchell and think, “that sounds familiar… she’s that gal who runs some kind of online business.” No, I make it a point to make waves. So that when people hear Lucie Mitchell, they think “that badass bitch who speaks her mind and helps other badass bitches elevate their businesses.” That’s not everyone’s cup of tea… but it attracts my people.

Messaging is Everything

Speaking of familiarity, you want to make sure your messaging is crystal f*ing clear. You don’t want someone seeing your posts, visiting your website, and coming away questioning what exactly you do. What is the point of that?! Your brand and messaging should clearly communicate who you help and how you help them.

I’ll use myself as an example again. I used to post everything all the time. We all know the extreme pressure to pump out content on a ridiculous level, so I thought I’d just post whatever came to mind: products I loved, workout inspiration, business inspiration, daily thoughts, etc. …no strategy whatsoever. As long as I have content to post, it doesn’t matter, right? Wrong. So wrong!

Now, my messaging is everything. There is strategy behind my website, content posted, everything that is attached to my brand has a purpose. And that purpose is clearly stated: Elevated business strategy for captivating entrepreneurs.

At the end of the day, here’s what I want you to know. Most people think of branding as a fun step in their business that doesn’t really matter or require strategy, and that mindset is just missing the mark. First thoughts when it comes to branding is often: colors, fonts, logo, mood board… and that is part of it! But it’s only part of it. The more important part is the strategy behind it; speaking to your ideal client, being true to your authentic self, determining your message, and being consistent.

If you’re looking to level up your branding and business, and struggling to do it alone, I’m here to help! I have multiple business coaching opportunities for business owners at every level. My goal is to help you harness your story, your superpower, empower yourself, and build a badass authentic brand that speaks for itself and attracts your people in a way you’ve only dreamed!

Xoxo,
Lucie Mitchell
Business Success Coach & PR Agency
Lucie Mitchell & Company




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As you may have gathered if you follow me, AT ALL… my husband and I are in f*cking love with our new home, what feels like our always-meant-to-be home, TEXAS, Ya’ll! From the gorgeous weather, to a more like-minded community, we have felt welcomed in a way that we could have only dreamed of - and more! We are so appreciative for the opportunities our life in Texas has brought, and man… I could not have imagined the GROWTH we have experienced over the last year.

A couple unexpected ways we’ve grown since being here are these: combining our businesses in a way we hadn’t previously thought of, and with that (along with our new community), a serious growth in our relationship. The food isn’t the only thing that’s gotten spicier since our move… if ya know what I mean ;) .

While thinking on all this lately, I thought, what better way to celebrate my appreciation than to share our top 5 date spots in our ‘hood, the Dallas-Fort Worth area! From fresh cocktails to amazing eats and fun activities we’ve found while spending quality time together – here are our faves!

Bob’s Steak and Chop House

Bob's Steak and Chop House in Dallas, TX is a well-regarded steakhouse known for its high-quality cuts of beef, elegant atmosphere, and friendly staff. They have been serving the Dallas community since 1993 and have since grown to 14 locations across the southern US!

The menu focuses primarily on steak, but also offers seafood options, salads, sides, and desserts. We love this place for a date night because of the impeccable service, and even better food! It’s great for romantic evenings out, but would also be a great spot for special occasions and business dinners.

This restaurant has an upscale ambiance with white tablecloths and dark wood accents. If you are looking for a classic, high-end dining experience with excellent steak and attentive service in Dallas, TX, Bob's is definitely worth a visit!

1845 | Taste Texas

If you want to REALLY know you’re in Texas, you have to try 1845! A “modern steakhouse” that offers a unique dining experience showcasing the flavors of Texas. The restaurant's name is a nod to the year that Texas became a state. Walking in the doors, you’ll find modern-rustic décor. It has an upscale feeling, yet still relaxed and casual, with both indoor and outdoor seating available.

We love that this place uses many locally sourced ingredients, including beef, seafood, and seasonal produce. The restaurant also offers a selection of Texas craft beers, wines, and specialty cocktails to pair with the dishes. We highly recommend 1845 for solo date night or happy hour cocktails with a group!

Perry’s Steakhouse & Grille

Perry's Steakhouse & Grille is a well-known fine dining restaurant in Dallas, TX that specializes in steaks, seafood, and elegant cocktails. The restaurant has a classic, swanky ambiance with stunning views of the city, beautiful outdoor space, and an impressive wine wall.

You might be seeing a trend here… we love each other, our city… and a good steak ;) ! The menu at Perry's Steakhouse features a wide variety of cuts of beef, as well as seafood dishes - including sushi. If you’re into wine, this is your place, they have an extensive wine list with over 3000 bottles from around the world, and the restaurant is also known for its creative cocktails, such as the popular "Basil Lemon Drop" and "Smoky Rita".

We love Perry’s for a nice lunch or dinner where we can relax, enjoy fabulous food and great drinks!

Top Golf

Our membership at Top Golf has been well used! We love this place for a date, an outing with friends or family, or a place to get out of our home office and have some fun while still getting some work done!

There are locations in nearly every city, but for those who may be unfamiliar, Top Golf features elements of golf, dining, and socializing. In addition to the high-tech driving range, they also offer a variety of games, including virtual golf, billiards, and shuffleboard, as well as multiple bars and restaurants that serve a variety of food and drink options.

We love this venue for its fun and lively atmosphere! With both indoor and outdoor hitting bays, which are equipped with TVs, comfortable seating, and climate control for year-round enjoyment.

If you are looking for a unique and entertaining way to spend an afternoon or evening in Dallas, TX, Top Golf is a great option!

Gloria’s Latin Cuisine

Gloria's Latin Cuisine offers a unique blend of Latin American and Tex-Mex cuisine, with a focus on fresh ingredients and bold flavors. The ambiance is casual and lively, with colorful decor and a festive atmosphere.

The menu at features a variety of dishes, including ceviche, empanadas, tacos, and enchiladas. Additionally, they offer a wide selection of margaritas and other cocktails to complement the food.

We love Gloria’s for its delicious unique food and great service! It’s perfect for a casual lunch or dinner, as well as for happy hour and weekend brunch.

So, those are our favorites! Fellow Texans – especially those in the Dallas-Fort Worth area – what are we missing? Do we share some go-to spots? What are your top 5? We’re always looking for new places to try!

Xoxo,
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company

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