We typically focus on all things women’s health and wellbeing here, but in recognition of “Movember,” I thought we’d take a beat to talk about some ways to better support the health of the guys we love! Most of us have at least one important man in our lives – our husbands, fathers, sons, brothers, friends, etc. who we want to live healthy, thriving and long lives too! The first step in caring for those who mean the most to us is education, so here’s the low-down on this “Movember” you may have heard referenced before… hint: it really is more than just putting up with extra facial hair for a month ;) .
You’ve heard of “Movember” – but what is it!?

Per the Movember Foundation’s website movember.com, “Movember” was officially launched in 2003 by two friends in Melbourne, Australia who decided to gather men to grow mustaches with the purpose of raising awareness for prostate cancer. The movement grew quickly to include New Zealand, Spain and the UK in 2005, and then Canada and the USA in 2007. It has since grown to include 21 countries and raise hundreds of millions of dollars for the following causes:

• Men’s mental health & suicide prevention
• Prostate cancer
• Testicular cancer

Statistically, men die 5 years earlier than women, “for largely preventable reasons,” per movember.com. Mental health is unfortunately a big chunk of that reason. Did you know that 75% of suicides are by men? The Movember site recommends the following ALEC for checking in with the men in your life:

A – Ask how he’s feeling.
L – Listen to his response and follow up with more questions.
E – Encourage actions to help him feel better.
C – Check-in regularly to show you care.

What you need to know about prostate cancer:
Prostate cancer affects only males and is the 2nd leading cancer for men. Men are more at risk if they are African American or if someone else in their family has or has had prostate cancer. Similar to many cancers, the key to survival is early detection. However, symptoms can often go unnoticed or be non-existent. Because of this, anyone with a prostate should begin being testing at age 50, or 45 if they have either higher risk factor. The test is a simple blood test. Some symptoms to watch for:

• Frequent, difficulty or painful urination.
• Weak or interrupted stream of urine.
• Blood in urine.
• Difficulty having an erection.
• Painful ejaculation and/or blood in semen.
• Pain in lower back, hips, thighs or pelvis.

What you need to know about testicular cancer:
Testicular cancer is far less common than prostate cancer, but is most likely to affect younger white men (age 15 to 39). Other risk factors can include family history of testicular cancer, abnormal development and an undescended testicle. Men can perform routine self-examinations similar to how women perform breast checks to detect changes and irregularities in their breasts. Find instructions on how to perform these checks here: https://us.movember.com/mens-health/testicular-cancer. Symptoms to watch for include:

• Lumps or enlargement of either testicle.
• A “heavy” feeling scrotum.
• An ache or pain in the abdomen / groin area.
• Pain or discomfort in a testicle or scrotum.
• Back pain.

So now that you know, keep this information in your memory and on hand for future reference. Whether you’re passing it on to relatives, listening for suspicious symptom complaints or helping to remind your hubby remember his monthly checks, you might just lengthen a life!
​
Cheers,
Lucie Mitchell

Embracing the Power of YOU

In a world where businesses are often viewed as faceless entities, there's a growing trend among entrepreneurs to step into the spotlight and share their authentic selves with the world. This refreshing approach involves business owners openly talking about who they are and what they believe. Far from being just a marketing tactic, this act of vulnerability and transparency has the power to foster meaningful connections with customers, build trust, and create a strong sense of brand loyalty. In this blog post, we'll delve into the importance and benefits of business owners embracing transparency and sharing their values with their audience in order to gain a more authentic following.

In today's saturated market, consumers are seeking genuine connections with the brands they support. By openly sharing YOUR story, experiences, and beliefs, a you showcase your authenticity and humanize your brand. Customers are more likely to trust you and continue to support you when you are transparent, honest, and real. When you share your values and beliefs, it creates a sense of alignment between your brand and audience, creating a stronger bond based on shared ideas and values.

Your authentic self is something no one else can emulate – giving you an edge that others don’t and can’t offer. Here's how to get started embracing the power of this type of authenticity:

Get Really Clear on Who You Are 

In order to authentically share who you are, what your strengths are, and what you stand for, the first step is clearly defining those things for yourself. It is a process of self-discovery and self-awareness, which involves understanding your values, principles, and identity at a deeper level. Some things to consider are:

• Your morals and values
• Your opinions
• The things you are passionately about
• What makes you, you. Your unique traits, strengths, struggles, etc.

Create Offers that Reflect Your Strengths & Passions

You have a unique set of skills and abilities to offer the world. Why would you duplicate what other people are doing when you are the only one who can offer what YOU have? Once you’ve identified and defined your strengths and passions, you can create an offer that no one else can. 
Combining your unique skills and passions in your offers can not only lead to professional success but also bring a sense of purpose and fulfillment to your work life. Embrace your individuality, and let it shine through in everything you do.

Open Up and Get Loud

Once you are confident in your offers, beliefs, and passions, get loud about all of it! A business owner who does not allow fear of rejection to dictate what they put out in the world is someone who embodies the qualities of courage, resilience, and self-belief. This mindset can lead to significant advantages in their entrepreneurial journey and overall success. Here are some tips I have to practice this:

1. Embrace risk – remember… low risk, low reward!
2. Learn from your failures – the only true failure is giving up. 
3. Acquire resilience – if you’re going to be successful, you’ll need a thick skin to get there.
4. Have confidence in your vision – get clear on your “whys” and remind yourself often. 
5. Seek constructive feedback – criticism from a respected source will help you grow.
6. Network and collaborate – create a supportive community for yourself to thrive.
7. Be an inspiration – are you inspired by meek, quiet individuals? Probably not.

Remember that creating offers based on your strengths and passions is a journey of self-discovery and continuous learning. Instead of focusing on attracting the masses, your focus should be on attracting YOUR people. By aligning your business with what you love and what you do best, you can build a business that brings you joy and makes a positive impact on your customers and community.
 

Xoxo,
Lucie Mitchell
Business Success Coach & PR Agency
Lucie Mitchell & Company

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​​Can you believe it’s almost JULY already? Where does the time (especially during summer) go?!
It’s been a while since I put out a new blog post, so I thought it was about time to do a catch up
and share what I’ve been up to!

As most of you may know, my business has transitioned from Fierce & Beautiful Wellness with
Lucie Mitchell, to Lucie Mitchell Co. as I’ve shifted from a focus on health and wellness, to
supporting my CEO soul sisters and fellow female business owners! Over recent months, I have
been taking active steps to follow three of my true passions – working with motivated,
captivating entrepreneurial women, elevating businesses with brand strategy, and sharing the
power of media for marketing.

Combining these passions has been an extremely natural transition for me, as I have led LifeFLip
Media beside my husband for years. Creating a female focused PR agency couldn’t be a more
perfect fit for me, and for us. It truly seems odd that the idea didn’t come to me sooner – it
simply feels SO right!

With that said, I have been getting a lot of inquiries from business owners regarding how to
create strategic branding, as well as gaining exposure to a wider audience. The key to
expanding your business is winning the hearts and minds of your ideal customers by first,
catching their attention, and then showcasing the value of your distinctive offerings. My goal as
a Public Relations and Business Strategist is to create the perfect pitch and presentation for
your ideal collaboration, so you can kick back and stick to doing what you love.

Here are four ways I can serve your business in the upcoming months:

Business Coaching
Do you want to wake up in the morning looking forward to the day ahead? Are you confident in
what you do and why you do it? Is the vision you have for your life and business crystal clear?
If you’re in a period of transition or uncertainty, a 90-minute Guidance Session will take you
from questioning to self-assured. I know how challenging it can be to make shifts in our lives.
With me by your side, we'll carry out a step-by-step, spring cleaning, of your life so you can live
the joyful, passionate life you deserve to be living. 
Mentorship is one of the most incredible ways to scale your business and your life. By investing
in the knowledge and perspective that could absolutely give you the pivot you have been
looking for, you could be changing not only the rest of your life, but your legacy.
While working with me, I allow a free-flowing space that is safe, open, and productive. My goal
for you is to feel 100% confident in the decisions you make in and around your business.

Public Relations Services
Is business feeling a little stagnant lately? Do you sometimes question whether you are
reaching the right people with your current branding and marketing strategy? Does your brand
speak directly to your ideal client?
Each of our carefully curated PR Packages include a brand review and strategy session to be
sure you are READY for the exposure (and potential clients) to come.

Here is what you can expect from our process:
FIRST
We work with you to define your brand strategy. Who are you? What are your values? What is
your mission? What do you want to shout to the world?
NEXT
Our excellent in-house team of brand strategists and writers develops carefully-crafted content
that communicates your exact message for the masses.
FINALLY
We activate the campaign by promoting your work to the press. This activation includes online,
print, and broadcast media. We focus on specific story angles - tailored to you and your needs -
and target your specific audience. By doing it this way, we make sure that consumers in your
precise niche are in the know about your fantastic work.

Article Publication Placement
A well written article can help raise awareness, establish reputation, and gain credibility for
your business. It’s different than running ads because it’s written and published on a third-party
platform. It shows that your business is not only relevant, but furthermore positions you as an
authority in your area. An article will boost your general presence online, and supports your
search engine optimization (SEO). When someone searches your name or company name
online, more hits are always a good thing for you. More content for your brand online =
increased visibility and searchability. 

Television Placement
Even if you’re the type of person to feel stage fright, you should embrace any television
opportunity, because it’s great exposure for your business in front of a wide audience.
Being interviewed or hosted on television positions you as a person of authority in your field
and brand category. It allows you the ability to speak on behalf of your company while
demonstrating your knowledge and expertise. Which is what sets apart this kind of exposure
from digital or print articles, where you and your business are being spoken for by a third party.
There is a benefit and place for both; however, the more your audience sees your face and

hears your voice, the more familiarity they feel with you. Ensuring you’ll be top of mind when
the services you provide are needed.

Podcast Placement (Our newest exciting service!!)
How many podcasts are you subscribed to? How many episodes do you listen to in a week? If
your answer is none… you might be the only one. I’m not sure about you, but everyone I know
AND their grandmas have a least one or two podcasts they love. Why? In my opinion, it’s
because there is such variety. There is something for everyone. Want to get your news from a
reliable source? Podcast. Want to learn something about… anything? Podcast. Have a super
niche subject you want to deep dive? Podcast. Anyone can start one. It’s open to whoever has
something they’d like to talk about.

Due to its niche nature, it’s simple to FIND and reach your target audience. The audience of any
given podcast is made up of mostly like-minded loyal listeners. Providing you the opportunity to
gain exposure to exactly the audience you want. 

Many podcast hosts are always looking for more content and relevant people to interview for
their show, and the content is there permanently. Episodes remain on the platform for eternity,
as far as we know. Plus, similarly to television and radio personalities, people know and trust
their favorite podcast hosts.

NOW is the Time
So, that’s what we’ve been up to! Taking names and cashing checks… and putting our clients’
businesses in the position to do so as well. But don’t just take my word for it… check out the
recent placements we’ve gotten for our clients! But hey, maybe you’re not prepared yet… and
that’s okay. We’ll be here when you are ready to level the f*ck up with us!

xo,
​Lucie

Spring is here, and if you’re anything like me, that means it’s time for a little closet refresh. It’s time to greet the new season with confidence - making sure you’re showing up for yourself and the world as the self-assured, sexy badass that you are!

How you present yourself not only affects how others perceive you, but also how you feel about yourself, which in turn impacts your confidence. Wearing clothes that make you feel comfortable, confident, and attractive can boost your self-esteem and make you feel good about yourself. Prioritizing your outward appearance isn’t materialistic, it is an investment in your mindset, self-confidence, and putting your best foot forward.

This time of year is the perfect time to experiment with colors, patterns, and cuts to find your personal style. Embrace your femininity. Discover what flatters your body type and makes you feel sexy, gorgeous, and ready to take on whatever the upcoming season brings with your head held high!

I can’t speak to your personal body style, personal style, or lifestyle (which all should be accounted for with your spring fashion choices); however, I do have some recommendations for an updated spring wardrobe regardless of those things. Here are some suggestions and recent finds I’m loving:

Hat
I highly recommend getting yourself a hat that fits your style for the upcoming seasons. Ideal for days when you’re running short on time, or don’t have time to wash or perfect your hair. Just throw on a hat, maybe some earrings, and you’re ready to head out the door with a cute and sporty look. And, it’s not just an accessory, it’s functional. On these bright spring and summer days, a hat is great to keep your eyes shielded and protect your skin from sun damage. By 2023, we’ve definitely learned that we can’t be squinting and sunbathing without protection if we’re going to maintain our youthful skin ;) . If you’re looking for a hat that’s cute, functional, and matches most outfits, here’s one I love!

Matching Activewear Set
Gift yourself with extra motivation to move your body and get your daily endorphins! Activewear sets are sure to boost your confidence and have you prepared for a great workout and/or busy day. You’ll feel comfy, yet look put together. Practical and sure to have you feeling yourself! Here’s one I’ve had my eye on lately. I’ve been obsessed with ZYIA for years due to the style, options, and unbelievable comfort! But THAT COLOR on this set… take my money!

Statement Earrings
Such a fun and easy way to add style and accessorize on any given day. When I tell you I am obsessed… my collection is growing by the day. With some cute statement earrings, you’ll instantly feel more put together. They can add a little something to a simple outfit, and add that “wow factor” when you’re dressed up. Here is a pair I can’t recommend more – lightweight, super affordable, great quality, and so gorgeous! Put these on and you’ll carry yourself with your chin held high all day! 

Spring Dress
I mean… DUH, right? It’s spring – a spring dress (or 3, 4, 5+…) is an absolute staple. Talk about embracing your femininity with something flowy or pumping up the sexy with something tight and curve-hugging. A spring dress can be dressed up or down. Helps you to stay cool in the heat and feel beautiful, feminine, and confident AF. If you’re looking for options, go no further than this shop! If you haven’t shopped with them yet, you’re seriously missing out – don’t wait any longer!

So, that’s what I’ve got! What do you think? Are you ready to take on spring now? If you’re a business owner, I know you need new headshots (pssst.. when’s the last time you got new headshots or reassessed your branding??) – get yourself an on-brand spring dress, a pair of statement earrings and get that shoot scheduled!

Xoxo,
Lucie Mitchell
Business Success Coach & PR Agency
Lucie Mitchell & Company

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Stay up to date with my latest! Simply type FAB to 254-457-5533! 
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What does your brand say about you and your business?
How did you come up with your current branding?

Is your brand consistent?

These are all questions you should be asking yourself regularly; both, when you are building a new business from scratch and as your business grows and changes. Your brand is your first impression, your calling card, your reputation, and the way you represent yourself and your business to the world. To put it lightly… it matters.

Anyone who has followed me over the last year or two… hell, even longer than that, but especially over the last year, will have noticed that my brand has changed DRAMATICALLY… multiple times. There has been a reason and strategy for each and every change; but also, many of my previous brand designs were born from a place of misguidance and focusing on the wrong things. If I’m being honest, I have come to realize that my past business brands have failed to align who I am with the business I have built.

With that in mind, I’d like to save you some of the growing pains, mistakes, and hardships that I have been through. Don’t get me wrong, growing pains and mistakes are part of the process. Successful businesses change and stretch as they need to, but I’m going to share some truths I have learned about building a successful, authentic brand. My hope is that they empower you and save you a few misguided steps along the way.

Vulnerability is Empowerment

Your story is your superpower. I’ll say it again and again and again. Creating an authentic brand begins with embracing your authentic self and telling your story. And that includes showcasing yourself in your brand.

Your brand and messaging should reflect who you are, why you do what you do, and how you got here. You’ve probably heard of the “know like trust (KLT) factor” marketing concept. Basically, your goal through marketing is to gain your audience’s KLT. Well, people are more apt to like, trust, and want to get to know others who are relatable. Which is why vulnerability, though scary at first, is empowering when building your authentic business. It will help you to develop trust, demonstrate passion, and build credibility.

The Riches Are in the Niches

Many business owners, especially those who are just starting to build a customer base, desire to build a brand that speaks to everyone. They just want to sell and they don’t care to whom. What they don’t realize, however, is that a brand that speaks to everyone is a brand that truly speaks to no one, and definitely not an authentic brand. If this is you, your fear of pushing some people away is what’s stopping you from attracting your ideal customer. Read that again.

If you’re hesitant to really step into your authentic self and your authentic business, you’re missing out on your people. Get to know your target audience, their specific needs, struggles, preferences, and what motivates them. Determine who your people are, who you want to work with, and build your brand and messaging to speak directly to them without fear of “turning off” those who aren’t a good fit.

If you’re working through this, don’t feel bad. It took me a really long time to get to where I am today with a super authentic brand. You can hear more about my story to developing my fearless authentic brand on my Podcast Episode 44.

Intentionality is Key

Build your brand around what feels authentic to you AND what will resonate with your target audience. Once you get to know yourself, your brand, and your target audience, be intentional about staying on-brand. When people think of you, you want them to immediately picture your branding, who you are, and what you do. 

For example, I don’t want people to hear Lucie Mitchell and think, “that sounds familiar… she’s that gal who runs some kind of online business.” No, I make it a point to make waves. So that when people hear Lucie Mitchell, they think “that badass bitch who speaks her mind and helps other badass bitches elevate their businesses.” That’s not everyone’s cup of tea… but it attracts my people.

Messaging is Everything

Speaking of familiarity, you want to make sure your messaging is crystal f*ing clear. You don’t want someone seeing your posts, visiting your website, and coming away questioning what exactly you do. What is the point of that?! Your brand and messaging should clearly communicate who you help and how you help them.

I’ll use myself as an example again. I used to post everything all the time. We all know the extreme pressure to pump out content on a ridiculous level, so I thought I’d just post whatever came to mind: products I loved, workout inspiration, business inspiration, daily thoughts, etc. …no strategy whatsoever. As long as I have content to post, it doesn’t matter, right? Wrong. So wrong!

Now, my messaging is everything. There is strategy behind my website, content posted, everything that is attached to my brand has a purpose. And that purpose is clearly stated: Elevated business strategy for captivating entrepreneurs.

At the end of the day, here’s what I want you to know. Most people think of branding as a fun step in their business that doesn’t really matter or require strategy, and that mindset is just missing the mark. First thoughts when it comes to branding is often: colors, fonts, logo, mood board… and that is part of it! But it’s only part of it. The more important part is the strategy behind it; speaking to your ideal client, being true to your authentic self, determining your message, and being consistent.

If you’re looking to level up your branding and business, and struggling to do it alone, I’m here to help! I have multiple business coaching opportunities for business owners at every level. My goal is to help you harness your story, your superpower, empower yourself, and build a badass authentic brand that speaks for itself and attracts your people in a way you’ve only dreamed!

Xoxo,
Lucie Mitchell
Business Success Coach & PR Agency
Lucie Mitchell & Company




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As you may have gathered if you follow me, AT ALL… my husband and I are in f*cking love with our new home, what feels like our always-meant-to-be home, TEXAS, Ya’ll! From the gorgeous weather, to a more like-minded community, we have felt welcomed in a way that we could have only dreamed of - and more! We are so appreciative for the opportunities our life in Texas has brought, and man… I could not have imagined the GROWTH we have experienced over the last year.

A couple unexpected ways we’ve grown since being here are these: combining our businesses in a way we hadn’t previously thought of, and with that (along with our new community), a serious growth in our relationship. The food isn’t the only thing that’s gotten spicier since our move… if ya know what I mean ;) .

While thinking on all this lately, I thought, what better way to celebrate my appreciation than to share our top 5 date spots in our ‘hood, the Dallas-Fort Worth area! From fresh cocktails to amazing eats and fun activities we’ve found while spending quality time together – here are our faves!

Bob’s Steak and Chop House

Bob's Steak and Chop House in Dallas, TX is a well-regarded steakhouse known for its high-quality cuts of beef, elegant atmosphere, and friendly staff. They have been serving the Dallas community since 1993 and have since grown to 14 locations across the southern US!

The menu focuses primarily on steak, but also offers seafood options, salads, sides, and desserts. We love this place for a date night because of the impeccable service, and even better food! It’s great for romantic evenings out, but would also be a great spot for special occasions and business dinners.

This restaurant has an upscale ambiance with white tablecloths and dark wood accents. If you are looking for a classic, high-end dining experience with excellent steak and attentive service in Dallas, TX, Bob's is definitely worth a visit!

1845 | Taste Texas

If you want to REALLY know you’re in Texas, you have to try 1845! A “modern steakhouse” that offers a unique dining experience showcasing the flavors of Texas. The restaurant's name is a nod to the year that Texas became a state. Walking in the doors, you’ll find modern-rustic décor. It has an upscale feeling, yet still relaxed and casual, with both indoor and outdoor seating available.

We love that this place uses many locally sourced ingredients, including beef, seafood, and seasonal produce. The restaurant also offers a selection of Texas craft beers, wines, and specialty cocktails to pair with the dishes. We highly recommend 1845 for solo date night or happy hour cocktails with a group!

Perry’s Steakhouse & Grille

Perry's Steakhouse & Grille is a well-known fine dining restaurant in Dallas, TX that specializes in steaks, seafood, and elegant cocktails. The restaurant has a classic, swanky ambiance with stunning views of the city, beautiful outdoor space, and an impressive wine wall.

You might be seeing a trend here… we love each other, our city… and a good steak ;) ! The menu at Perry's Steakhouse features a wide variety of cuts of beef, as well as seafood dishes - including sushi. If you’re into wine, this is your place, they have an extensive wine list with over 3000 bottles from around the world, and the restaurant is also known for its creative cocktails, such as the popular "Basil Lemon Drop" and "Smoky Rita".

We love Perry’s for a nice lunch or dinner where we can relax, enjoy fabulous food and great drinks!

Top Golf

Our membership at Top Golf has been well used! We love this place for a date, an outing with friends or family, or a place to get out of our home office and have some fun while still getting some work done!

There are locations in nearly every city, but for those who may be unfamiliar, Top Golf features elements of golf, dining, and socializing. In addition to the high-tech driving range, they also offer a variety of games, including virtual golf, billiards, and shuffleboard, as well as multiple bars and restaurants that serve a variety of food and drink options.

We love this venue for its fun and lively atmosphere! With both indoor and outdoor hitting bays, which are equipped with TVs, comfortable seating, and climate control for year-round enjoyment.

If you are looking for a unique and entertaining way to spend an afternoon or evening in Dallas, TX, Top Golf is a great option!

Gloria’s Latin Cuisine

Gloria's Latin Cuisine offers a unique blend of Latin American and Tex-Mex cuisine, with a focus on fresh ingredients and bold flavors. The ambiance is casual and lively, with colorful decor and a festive atmosphere.

The menu at features a variety of dishes, including ceviche, empanadas, tacos, and enchiladas. Additionally, they offer a wide selection of margaritas and other cocktails to complement the food.

We love Gloria’s for its delicious unique food and great service! It’s perfect for a casual lunch or dinner, as well as for happy hour and weekend brunch.

So, those are our favorites! Fellow Texans – especially those in the Dallas-Fort Worth area – what are we missing? Do we share some go-to spots? What are your top 5? We’re always looking for new places to try!

Xoxo,
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company

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I started my podcast just over one year ago now, and let me tell you it was one of my best business decisions yet! Fiercely Bold with Lucie Mitchell was something I dreamed of creating for 5 years – once I began hitting record, the only regret I had was that I didn’t start sooner!

So, if you’re like me and you’ve been asking yourself if you should start a podcast for too long, the answer is YES… do the damn thing! Podcasting is undeniably one of the best ways to develop and grow brand awareness, tell your story, foster relationships, increase your confidence, and position yourself as an authority in your field. There are over 464 million podcast listeners worldwide as of last month, and that number is only growing. Your target audience is out there listening. You and your business need to get in on that opportunity! 

Allows the Opportunity to Tell Your Story

If you follow me on social media, or see any of my content, you know I’m all about telling your story… getting vulnerable and being authentic. When you visit my website or social media, you’ll notice I share all about how I got where I currently am, how and why I began serving women in business the way that I do. I’m an open book, ya’ll! But no website copy or photo caption can convey who I am better than hearing it in my own voice – for that you have to listen to my podcast!

People are curious! The average customer desires to know someone before trusting them with their hard-earned cash for products or services. Podcasting provides a perfect opportunity to be real, raw, and share your message. With no camera in your face, you’ll feel much more empowered to share your heart, knowledge, and experience while being your most authentic self.

Cultivates a More Meaningful Relationship with Your Audience

As I mentioned above, if someone is following you – seeing your posts, reading your blog, subscribing to newsletters, watching your videos - they likely want to know you more. Podcasting opens up the doors to your life, wisdom, and experience that creates a much more meaningful relationship than “that lady I see on IG.” Speaking to your audience in this way allows them to feel they are peering behind the curtain of who you are.

Hearing your voice instills a feeling of closeness that other platforms cannot. As you provide real life experiences, education on topics related to your field, and recommendations, you position yourself as a trusted source. Meaning they are more likely to seek you out when they are looking for information, education, and yes, even products and services related to the subject(s) you speak on.

Boosts Your Confidence in Talking about Your Expertise

Listen, I know and you know that you KNOW your sh*t when it comes to that thing you do. You’re an expert in your field, and you have tonsss of knowledge and experience to offer. However, it’s common to get that deer-in-the-headlights feeling when you’re put on the spot. What better way to gain experience talking about your area of genius than in the privacy of your own home (car, office, closet, whatever), with the comfort of knowing you can start over or redo however many times it takes until it’s perfect?

Builds Brand Authority

Along with your ability to gain experience and confidence speaking on the topics of your profession, you get to publish those carefully crafted messages to boost your brand authority. As you publish more episodes and begin to build an audience, more people will look to you as a credible source for information on the areas you speak on.

It’s Easy & FREE

You can start a podcast today for exactly 0 dollars and 0 cents. Sure, there are fancy microphones and equipment; but, none of that is necessary, especially right out the gate. If you have a smart phone and access to the internet and Google, you already have what it takes to start a podcast for free!

Listen, we both know you have lots to say about what you do. You could sing it from the rooftops. Don’t doubt for one minute that the unique knowledge and experience you have is valuable as hell, and there are people who would love nothing more than to hear from you. And hey, if you’re uncomfortable being on camera – this is absolutely the answer for you.

What Are Your Next Steps?

Curious to learn more about podcasting and how to more strategically put your business on the map? I’d love to help you elevate your branding and create a strategy for massive success! My goal as a business strategist is to create an elevating space for wealth-driven women, and helping them achieve what they only thought dreams were made of. There is a reason you are here, babe. Check out my business strategy opportunities, and let’s level up together!

Xoxo,
Lucie Mitchell,CTLC
Business Success Coach & PR Agency
Lucie Mitchell & Company




Follow me here
Stay up to date with my latest! Simply type FAB to 254-457-5533! 
Check out my latest Podcast Episode!

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A Brief History
It’s almost St. Paddy’s Day, me lucky charm! Summon the luck o’ the Irish by learning o’ bit about its origin, and you may even discover a new tradition to try at the end! The celebration of Irish heritage that we now know today has changed a lot since its earliest beginnings. It started as a religious holiday to celebrate Saint Patrick, the patron saint of Ireland, who died on March 17 th in the fifth century. Annually, on the day of his death; which lands in the middle of Lent, the Irish would attend church, then celebrate afterward with feasting, drinking, and dancing - setting aside the rules of Lent for the day. However, it began as more of a church-centered family celebration. Not the kind of partying and debauchery that we now know and love!

Interesting Facts

• The first St. Patrick’s Day parade was held in the USA, not Ireland. There are now more than 100 country-wide.
• Legend has it that shamrock symbolism was tied to the holiday due to the namesake
• Saint’s use of an Irish clover to explain the Holy Trinity (Father, Son and Holy Spirit).
• The original color of St. Patrick’s Day was not BLUE, not green.
• “Lobaircin,” the original Irish name for leprechaun, is translated to mean “small-bodied fellow.”
• The original celebratory meal was bacon and cabbage. Corned beef was an adaption by Irish immigrants in America in an attempt to save money.
• Until the 1970’s, it was illegal for pubs in Ireland to remain open on St. Patrick’s Day.
• The tradition of dying the Chicago River green began in 1962.
• It’s estimated that 13 million pints of Guinness will be consumed worldwide on St. Paddy’s Day.

Unique Traditions
Everyone has heard of drinking green beer, attending a parade, wearing green, and eating corned beef (or bacon) and cabbage. We know that we must pinch anyone silly enough not to wear green, and to watch out for leprechaun pranks. Here are a few more (maybe new) ideas for your St. Paddy’s Day celebrations:

1. Drowning the Shamrock
Get your luck by drowning the shamrock! Finish your night by drowning a shamrock in a glass of whiskey (or drink of your choice). Toast to the patron saint, down the drink, then toss the plant over your left shoulder.

2. Wear Blue
Get back to the traditional roots by donning blue instead of green! St. Patrick himself is said to have worn blue, thought to pay homage to the original Irish coat of arms. But be warned, you might get pinched!

3. Stay Sober
Honor the original celebration by staying dry on March 17th. Then again, unless you don’t drink at all ever… what fun is that, really?

4. Take the Day Off
Did you know in Ireland, St Patrick’s Day is a national bank holiday? Meaning most businesses and places of work are closed. Except of course, the pubs and restaurants that were once forced to close in recognition of this day.

In essence, if you want to celebrate a more authentic St. Paddy’s Day, take a vacation day, grab yourself a blue beer and some bacon, and for God’s sake – get your sinner a** to church! ;)

Xoxo,
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company

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One of the questions I get asked most frequently is how my business works. Many business owners don’t completely understand or grasp the meaning and benefits of having a Public Relations team. Some wonder if their business is ready for PR services, and my answer 95% of the time is YES! Chances are, you and your company could absolutely benefit from more media exposure.

In an attempt to help lift the veil, here is what our customers can expect to experience when they begin working with a public relations professional – or at least, the way we do it at Lucie Mitchell & Co. and LifeFlip Media: 

First
We work with you to define your brand strategy. Who are you? What are your values? What is your mission? What do you want to shout to the world?

Next
Our excellent in-house team of brand strategists and writers develops carefully-crafted content that communicates your exact message for the masses.

Finally
We activate the campaign by promoting your work to the press. This activation includes online, print, and broadcast media. We focus on specific story angles - tailored to you and your needs - and target your specific audience. By doing it this way, we make sure that consumers in your precise niche are in the know about your fantastic work.

Media Exposure Benefits & Distinctions
Here are some of the ways we get our clients in the media and in front of their target audience:

Television
Who doesn’t want to be on TV?! I mean, you might not if you’re the type of person to feel stage fright. HOWEVER, you should still embrace any television opportunity, because it’s great exposure for your business. 

Being interviewed or hosted on television positions you as a person of authority in your field and brand category. It allows you the ability to speak on behalf of your company while demonstrating your knowledge and expertise. Which is what sets apart this kind of exposure from digital or print articles, where you and your business are being spoken for by a third party. There is a benefit and place for both; however, the more your audience sees your face and hears your voice, the more familiarity they feel with you. Ensuring you’ll be top of mind when the services you provide are needed. 

Online & Digital Articles
A well written article can help raise awareness, establish reputation, and gain credibility for your business. It’s different than running ads because it’s written and published on a third-party platform. It shows that your business is not only relevant, but furthermore positions you as an authority in your area. An article will boost your general presence online, and supports your search engine optimization (SEO). When someone searches your name or company name online, more hits are always a good thing for you. More content for your brand online = increased visibility and searchability. 

Podcasting
How many podcasts are you subscribed to? How many episodes do you listen to in a week? If your answer is none… you might be the only one. I’m not sure about you, but everyone I know AND their grandmas have a least one or two podcasts they love. Why? In my opinion, it’s because there is such variety. There is something for everyone. Want to get your news from a reliable source? Podcast. Want to learn something about… anything? Podcast. Have a super niche subject you want to deep dive? Podcast. Anyone can start one. It’s open to whoever has something they’d like to talk about.

Due to its niche nature, it’s simple to FIND and reach your target audience. The audience of any given podcast is made up of mostly like-minded loyal listeners. Providing you the opportunity to gain exposure to exactly the audience you want. 

Many podcast hosts are always looking for more content and relevant people to interview for their show, and the content is there permanently. It’s not like radio or television, where it’s there and then gone. Episodes remain on the platform for eternity, as far as we know. Plus, similarly to television and radio personalities, people know and trust their favorite podcast hosts.  

Radio
In a world of social media domination and rising podcast numbers, some people seem to be under the impression that radio is a tool of the past. I would quickly argue that those people are vastly mistaken. Radio, like newspapers and other forms of media, has been forced to adapt to the current landscape and the way in which people get their entertainment and news – by moving much of their content online as well as over the traditional radio waves.

Think of popular radio hosts like Joe Rogan and Howard Stern. They, along with their well-known shows are far from suffering. They have however, adapted. Much of radio is moving toward something more like “live podcasting”. And there are plenty of faithful listeners – many of which even happily pay for SiriusXM subscriptions.
Similar to TV and podcast exposure, radio exposure allows you to be introduced directly to your listeners as an authority figure. It’s another avenue to find your target audience, and become a familiar figure with the backing of a host they know and respect.


Summing it all Up
At the end of the day, each person, company, and/or business is going to have unique media needs. That’s my job as a Public Relations and branding specialist – to help you discover what would be best for you. Your needs are going to be based on where your ideal client is hanging out, what are they listening to, reading, watching, etc. If you are represented in high regard on a platform, whether that be audio, visual, or print, by a news source that your potential customers already trust, it will in turn help you to gain their confidence as well. 

This type of exposure, via the media, has other benefits as well. It allows you the opportunity to meet and make valuable, mutually beneficial connections with people in the media. They need content to provide their viewers, listeners, and readers. And you need the exposure to your potential clients. Also, the ability to add an “As Seen In” page or section to your website allows you to share their content, and earn credibility, reputation, and authority.

Looking for help getting more meaningful exposure for your personal brand or company? I would love to hear about your goals and provide you my advice and services! 

Xoxo,
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company

Follow me here
Stay up to date with my latest! Simply type FAB to 254-457-5533! 
Check out my latest Podcast Episode!