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One of the questions I get asked most frequently is how my business works. Many business owners don’t completely understand or grasp the meaning and benefits of having a Public Relations team. Some wonder if their business is ready for PR services, and my answer 95% of the time is YES! Chances are, you and your company could absolutely benefit from more media exposure.
In an attempt to help lift the veil, here is what our customers can expect to experience when they begin working with a public relations professional – or at least, the way we do it at Lucie Mitchell & Co. and LifeFlip Media:
We work with you to define your brand strategy. Who are you? What are your values? What is your mission? What do you want to shout to the world?
Our excellent in-house team of brand strategists and writers develops carefully-crafted content that communicates your exact message for the masses.
We activate the campaign by promoting your work to the press. This activation includes online, print, and broadcast media. We focus on specific story angles - tailored to you and your needs - and target your specific audience. By doing it this way, we make sure that consumers in your precise niche are in the know about your fantastic work.
Media Exposure Benefits & Distinctions
Here are some of the ways we get our clients in the media and in front of their target audience:
Who doesn’t want to be on TV?! I mean, you might not if you’re the type of person to feel stage fright. HOWEVER, you should still embrace any television opportunity, because it’s great exposure for your business.
Being interviewed or hosted on television positions you as a person of authority in your field and brand category. It allows you the ability to speak on behalf of your company while demonstrating your knowledge and expertise. Which is what sets apart this kind of exposure from digital or print articles, where you and your business are being spoken for by a third party. There is a benefit and place for both; however, the more your audience sees your face and hears your voice, the more familiarity they feel with you. Ensuring you’ll be top of mind when the services you provide are needed.
Online & Digital Articles
A well written article can help raise awareness, establish reputation, and gain credibility for your business. It’s different than running ads because it’s written and published on a third-party platform. It shows that your business is not only relevant, but furthermore positions you as an authority in your area. An article will boost your general presence online, and supports your search engine optimization (SEO). When someone searches your name or company name online, more hits are always a good thing for you. More content for your brand online = increased visibility and searchability.
How many podcasts are you subscribed to? How many episodes do you listen to in a week? If your answer is none… you might be the only one. I’m not sure about you, but everyone I know AND their grandmas have a least one or two podcasts they love. Why? In my opinion, it’s because there is such variety. There is something for everyone. Want to get your news from a reliable source? Podcast. Want to learn something about… anything? Podcast. Have a super niche subject you want to deep dive? Podcast. Anyone can start one. It’s open to whoever has something they’d like to talk about.
Due to its niche nature, it’s simple to FIND and reach your target audience. The audience of any given podcast is made up of mostly like-minded loyal listeners. Providing you the opportunity to gain exposure to exactly the audience you want.
Many podcast hosts are always looking for more content and relevant people to interview for their show, and the content is there permanently. It’s not like radio or television, where it’s there and then gone. Episodes remain on the platform for eternity, as far as we know. Plus, similarly to television and radio personalities, people know and trust their favorite podcast hosts.
In a world of social media domination and rising podcast numbers, some people seem to be under the impression that radio is a tool of the past. I would quickly argue that those people are vastly mistaken. Radio, like newspapers and other forms of media, has been forced to adapt to the current landscape and the way in which people get their entertainment and news – by moving much of their content online as well as over the traditional radio waves.
Think of popular radio hosts like Joe Rogan and Howard Stern. They, along with their well-known shows are far from suffering. They have however, adapted. Much of radio is moving toward something more like “live podcasting”. And there are plenty of faithful listeners – many of which even happily pay for SiriusXM subscriptions.
Similar to TV and podcast exposure, radio exposure allows you to be introduced directly to your listeners as an authority figure. It’s another avenue to find your target audience, and become a familiar figure with the backing of a host they know and respect.
Summing it all Up
At the end of the day, each person, company, and/or business is going to have unique media needs. That’s my job as a Public Relations and branding specialist – to help you discover what would be best for you. Your needs are going to be based on where your ideal client is hanging out, what are they listening to, reading, watching, etc. If you are represented in high regard on a platform, whether that be audio, visual, or print, by a news source that your potential customers already trust, it will in turn help you to gain their confidence as well.
This type of exposure, via the media, has other benefits as well. It allows you the opportunity to meet and make valuable, mutually beneficial connections with people in the media. They need content to provide their viewers, listeners, and readers. And you need the exposure to your potential clients. Also, the ability to add an “As Seen In” page or section to your website allows you to share their content, and earn credibility, reputation, and authority.
Looking for help getting more meaningful exposure for your personal brand or company? I would love to hear about your goals and provide you my advice and services!
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company
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Well, we’re officially through the first month of the year. Still haven’t put a business budget in place this year? It’s not too late.
When you’re busy running the day-to-day tasks and responsibilities of a business, adding one more system can seem overwhelming - and I’m here to tell you, you’re not alone if the financials feel big and scary. This time of year, business owners are faced with taxes, marketing plans, and setting goals for how you want your business to grow the coming year (yes, even in February, it’s still new). However, the financial part of your business is likely one of the main, if not the main goal of running your business, correct?
If you’re relating to what I’m saying, and feel shame or fear about not having a budget in place, I want you to go ahead and let that go. It’s not too late to start one for this year. Putting a simple system in place will allow you to be and feel much more in control of the financial health of your business. Take a deep breath and get started with these 6 steps. You can do this!
1. Set aside a time to go over your financials and put together your budget. This takes some concentration, so make sure you dedicate and schedule some time to get it done.
2. If you haven’t yet, completely separate your business finances from your personal finances.
3. Open a bank account for the needs of your business. At minimum, you should have accounts or reserves for:
5. Determine all current operating expenses (i.e., rent, payroll - including yourself, loan payments, taxes).
6. Create a profit and loss statement. Add up all income, and subtract expenses.
Once you’ve made it this far, you know what you’re working with! If you’re in the green (making a profit), great! If not, that’s okay too! With this information, you can now determine what, if anything, you need to change. See? Once you break it down into small steps, it’s not nearly as big, scary, or overwhelming. Plus, having this information will leave you feeling far more in control and confident in running your business.
Now that you’ve established a firm grasp on the financial health of your business, and where you need to make changes, if any, you can determine a budget for things that will help you move forward and grow in your business! Here are some smart ways to put your money where the growth is:
1. Be sure you’re paying yourself adequately. This might sound obvious, but your profits need to go to you first (after your necessary expenses, of course).
2. Save wisely. Life happens… setbacks, equipment breakdown, income loss, etc. There are bound to be expenses that come up, so be sure you’re prepared for them. However, and this is a big one… saving all your profits will not move your business forward. Don’t be afraid to invest in your business.
3. When determining your discretionary expenses, make room for the things that will move your business forward:
Keep in mind, your budget is fluid, and not set in stone. Its purpose is to keep you informed of the financial health of your business. Things can be tweaked, changed, and moved around as necessary, and as your business grows and changes. Ideally, you will reevaluate quarterly or biannually, but at least once per year.
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company