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One of the questions I get asked most frequently is how my business works. Many business owners don’t completely understand or grasp the meaning and benefits of having a Public Relations team. Some wonder if their business is ready for PR services, and my answer 95% of the time is YES! Chances are, you and your company could absolutely benefit from more media exposure.
In an attempt to help lift the veil, here is what our customers can expect to experience when they begin working with a public relations professional – or at least, the way we do it at Lucie Mitchell & Co. and LifeFlip Media:
We work with you to define your brand strategy. Who are you? What are your values? What is your mission? What do you want to shout to the world?
Our excellent in-house team of brand strategists and writers develops carefully-crafted content that communicates your exact message for the masses.
We activate the campaign by promoting your work to the press. This activation includes online, print, and broadcast media. We focus on specific story angles - tailored to you and your needs - and target your specific audience. By doing it this way, we make sure that consumers in your precise niche are in the know about your fantastic work.
Media Exposure Benefits & Distinctions
Here are some of the ways we get our clients in the media and in front of their target audience:
Who doesn’t want to be on TV?! I mean, you might not if you’re the type of person to feel stage fright. HOWEVER, you should still embrace any television opportunity, because it’s great exposure for your business.
Being interviewed or hosted on television positions you as a person of authority in your field and brand category. It allows you the ability to speak on behalf of your company while demonstrating your knowledge and expertise. Which is what sets apart this kind of exposure from digital or print articles, where you and your business are being spoken for by a third party. There is a benefit and place for both; however, the more your audience sees your face and hears your voice, the more familiarity they feel with you. Ensuring you’ll be top of mind when the services you provide are needed.
Online & Digital Articles
A well written article can help raise awareness, establish reputation, and gain credibility for your business. It’s different than running ads because it’s written and published on a third-party platform. It shows that your business is not only relevant, but furthermore positions you as an authority in your area. An article will boost your general presence online, and supports your search engine optimization (SEO). When someone searches your name or company name online, more hits are always a good thing for you. More content for your brand online = increased visibility and searchability.
How many podcasts are you subscribed to? How many episodes do you listen to in a week? If your answer is none… you might be the only one. I’m not sure about you, but everyone I know AND their grandmas have a least one or two podcasts they love. Why? In my opinion, it’s because there is such variety. There is something for everyone. Want to get your news from a reliable source? Podcast. Want to learn something about… anything? Podcast. Have a super niche subject you want to deep dive? Podcast. Anyone can start one. It’s open to whoever has something they’d like to talk about.
Due to its niche nature, it’s simple to FIND and reach your target audience. The audience of any given podcast is made up of mostly like-minded loyal listeners. Providing you the opportunity to gain exposure to exactly the audience you want.
Many podcast hosts are always looking for more content and relevant people to interview for their show, and the content is there permanently. It’s not like radio or television, where it’s there and then gone. Episodes remain on the platform for eternity, as far as we know. Plus, similarly to television and radio personalities, people know and trust their favorite podcast hosts.
In a world of social media domination and rising podcast numbers, some people seem to be under the impression that radio is a tool of the past. I would quickly argue that those people are vastly mistaken. Radio, like newspapers and other forms of media, has been forced to adapt to the current landscape and the way in which people get their entertainment and news – by moving much of their content online as well as over the traditional radio waves.
Think of popular radio hosts like Joe Rogan and Howard Stern. They, along with their well-known shows are far from suffering. They have however, adapted. Much of radio is moving toward something more like “live podcasting”. And there are plenty of faithful listeners – many of which even happily pay for SiriusXM subscriptions.
Similar to TV and podcast exposure, radio exposure allows you to be introduced directly to your listeners as an authority figure. It’s another avenue to find your target audience, and become a familiar figure with the backing of a host they know and respect.
Summing it all Up
At the end of the day, each person, company, and/or business is going to have unique media needs. That’s my job as a Public Relations and branding specialist – to help you discover what would be best for you. Your needs are going to be based on where your ideal client is hanging out, what are they listening to, reading, watching, etc. If you are represented in high regard on a platform, whether that be audio, visual, or print, by a news source that your potential customers already trust, it will in turn help you to gain their confidence as well.
This type of exposure, via the media, has other benefits as well. It allows you the opportunity to meet and make valuable, mutually beneficial connections with people in the media. They need content to provide their viewers, listeners, and readers. And you need the exposure to your potential clients. Also, the ability to add an “As Seen In” page or section to your website allows you to share their content, and earn credibility, reputation, and authority.
Looking for help getting more meaningful exposure for your personal brand or company? I would love to hear about your goals and provide you my advice and services!
Lucie Mitchell, CTNC & CTLC
Lucie Mitchell & Company
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